Best Practices with Netezza – led by David Birmingham, author of Netezza Underground
Commonwealth Ballroom A-C
(advance registration required)

Due to the success of last year’s Best Practices panel discussions moderated by David Birmingham, we’re bringing him back to host a longer and more extensive Best Practices forum this year. During this half day session prior to the official start of Enzee Universe 2010, David Birmingham will share insights and best practices on the topics below, and will then open each for discussion and Q&A:

• Transitioning from Netezza Performance Server® appliance to TwinFin™
• Migrating an Existing Data Warehouse to Netezza – success strategies and pitfalls to avoid
• Super-charged Data Models – how Netezza’s performance can simplify your data model and the ETL that loads it
• Holistic Performance Planning – the whole is greater than the sum of its parts
• Flexible Hierarchies, Dynamic Alignment, Snapshot Fact Views – Netezza makes the impossible possible
• How-to Examples – a solution storyboard
• MViews, Views and Aggregations
• ELT How-to’s – upserts, load-ready scenarios, creative CTAS scenarios
• Recovery – ELT multi-table commit, rollback, auditing
• Data Intake and Staging Strategies
• Schema Switching, Replica Tables
• Data Management, Horizontal and Vertical Partitioning, High-traffic Denormalization

Netezza 101: Introductory Session - Edd Patterson, Global Alliance Manager, Netezza — Stone Conference Room

This optional 2-hour session will introduce those new to Netezza to our company, our vision, and our products. What makes the Netezza product different from other database, data warehouse, and analytic offerings? How does Netezza leverage other technologies? What is the deployment process like? How does the TwinFin scale? How long does it take to get results? Learn it all here during this introductory session.

Enabling the Intelligent Economy – led by Jim Baum, President & CEO, Netezza

Featured Speakers:

• Glenn Gutwillig, Accenture
• Sean Devine, Vice President of Pricing and Engineering, Con-way Freight
• Braden Callahan, Senior Director, Business Intelligence, Demand Media
• Derek Smith, Vice President, Retail Industry Marketing, DemandTec
• Dan Vesset, Program Vice President, Business Analytics, IDC
• Chris Marinak, Senior Director, Labor Economics, Major League Baseball
• Todd Wilkes, Vice President of Architecture and Application Development, Premier, Inc.

The Rapidly Emerging Mobile Internet- Opportunities and Implications – Sanju K. Basal, Vice Chairman of the Board, Executive Vice President, COO and Secretary, MicroStrategy

The mobile internet, like the desktop internet before it, is a disruptive technology that is creating once-in-generation new opportunities for companies that embrace it and leaving behind companies that don’t understand its potential. The mobile internet is dramatically lowering the impedance to information, allowing business people and consumers 24x7 access to the information they desire. In parallel, powerful smartphones that integrate sensor technologies such as GPS, cameras, voice activation, and multi-touch screens are making it easier to quickly and precisely query vast volumes of data. In this keynote talk, Sanju Bansal will discuss the drivers for the mobile intelligence revolution, the business opportunities it creates and the stresses it will place on the information delivery infrastructure within organizations.

Panel Discussion: Predictive Analytics throughout the Enterprise

Moderator: Claudia Imhoff, Ph.D., President, Intelligent Solutions, Inc. and Founder of the Boulder BI Brain Trust (BBBT)
Panelists: BBBT members Dr. Richard D. Hackathorn, President, Bolder Technology, Inc.; Neil Raden, Founder, Hired Brains; and Shawn Rogers, President, Analytic Response

“Predictive analytics” has become a popular buzz word in the industry, but what does it really mean? Is it possible for organizations to accurately predict future sales, merchandising needs, product malfunctions or campaign results to the extent that they can alter strategic business decisions enough to truly impact the bottom line? In this panel discussion, Claudia will ask thought-provoking questions pertaining to predictive analytics to thought-leading members of the Boulder BI Brain Trust. By the end of the session, the audience should have a better understanding of why enterprises are continuing to increase their analytic requirements as part of the ongoing quest toward predictive analytics.

Expanded Capacity, Improved Performance & More: Netezza Performance Software Release 6.0 Under the Hood – Clark Warner, Director of Software Product Management, Netezza

The NPS 6.0 software release will bring dramatic new capabilities to the TwinFin platform. Netezza has made great strides in performance, manageability, workload management, analytics and more. Come to this session and learn how NPS 6.0 will make TwinFin an even greater asset to your environment.

The Netezza Data Factory: Re-Inventing Data Warehousing – Ted Westerheide, Chief Architect, Aginity LLC

The availability of massive processing power from Netezza, the explosion of data, and the increased need for companies to compete on analytics has made the data warehouse central to every market leading company’s strategy. To make this equation work, Aginity and Netezza have turned the old store-and-forward data warehousing model into a process based factory. The result: the Netezza Data Factory, which allows companies to process vast amounts of formerly disparate data into bankable insight.

This session will cover the major principles and components of the Netezza Data Factory reference architecture, then show examples of customer implementations, including an Operational Data Factory, Analytic Data Factory and Information Service Data Factory.

Netezza in the Enterprise: Composite Information Server for Netezza and Netezza Migrator – Jeff Feinsmith, Director Strategic Partner Enablement, Netezza; David Besemer, CTO, Composite Software; Jim Mlodgenski, Chief Architect, EnterpriseDB

Two situations are becoming increasingly common for Netezza customers: they are deploying multiple Netezza appliances and many of these appliances shoulder the load of business intelligence applications previously running on Oracle. Netezza is creating Federated Data Services, middleware allowing any application to query data managed within multiple TwinFin appliances. Federated Data Services will create a single virtual database that unifies data physically residing on multiple different appliances. Netezza’s Oracle Compatibility Layer will protect the investment organizations have made developing, maintaining and using custom Oracle business intelligence applications. Customers can continue using these applications but can have them access data managed within TwinFin. Netezza’s Oracle Compatibility Layer will provide Netezza customers the discretion to migrate their applications to run natively on TwinFin at the time of their choosing; they are not forced to convert all their legacy Oracle code to start reaping the benefits of Netezza’s better performance and lower cost of ownership.

MicroStrategy Case Studies featuring Michaels Stores and QuantiSense

Participants: Frank Andryauskas, Vice President Retail Industry Solutions, MicroStrategy; Jeff Buck, CEO, QuantiSense; Vipul Patel, Director of On Demand & QA Services, Michaels Stores
Moderator: Jim Kelly, General Manager and Vice President Retail/CP Markets, Netezza

Transitioning from NPS to TwinFin – David Birmingham, author of Netezza Underground and Senior Principal Consultant, Brightlight Consulting; Edd Patterson, Global Alliance Manager, Netezza; Doug Bordonaro, Director of Systems Engineering, Netezza

Interested in making the move from your Netezza Performance Server® 8000 or 10,000 series appliance, but unsure of the process and/or challenges you might face? Experienced systems integrator David Birmingham will share his insights, with support from Netezza systems engineer Doug Bordonaro and global alliance manager Edd Patterson. Learn what the transition is really like, and what tips and tricks you should know to make the process fast and seamless.

Customer Implementations of Unified Information Access featuring IntraLinks - Chris Ford, Director of Product Management, IntraLinks; Sid Probstein, CTO, Attivio

On-demand insight is critical to the success of every business, but the information that decisions and processes depend on is created and stored in incompatible formats – data warehouses, spreadsheets, documents, emails, SharePoint, blogs, and more. Unified information access overcomes the obstacles to comprehensive intelligence by integrating search, business intelligence and process automation capabilities to provide insight – not just data.

Join IntraLinks CTO John Landy and Attivio CTO Sid Probstein to learn about the advantages gained by innovative companies like IntraLinks, the leading provider of critical information exchange solutions, AMD, Deutsche Telekom’s FriendScout 24, and some of the world’s leading financial firms and intelligence agencies that have deployed unified information management solutions based on Attivio’s Active Intelligence Engine™ (AIE).

Panel Discussion: User Experiences with TwinFin Advanced Analytics, featuring Con-way Freight, Elder Research, MediaMath

Panelists: Roland Cozzolino, CTO, MediaMath; John Elder, CEO, Elder Research; Olga Raskina, Operations Research Principal, Con-way Freight; Charles Rosa, Operations Research Principal, Con-way Freight
Moderator: Michele Chambers, Director of Advanced Analytics Product Management, Netezza

TwinFin i-Class is enabling cutting-edge analytics in customer environments. In this session, you will learn how MediaMath is moving their analytics processing in-database to simplify their scoring and reduce data movement. Renowned data miner, John Elder, and his team are exploiting R to build and analyze much larger data sets than they’ve ever been able to process. And Con-way Freight is using predictive models and optimization to automate decisions and set their brand and business apart from all other LTL companies. The panelists will also share their plans for using TwinFin i-Class to accelerate and simplify their analytics and realize significant competitive advantage for their companies.

IBM Business Analytics Case Study

Unified Information Management – Clark Warner, Director of Software Product Management, Netezza and Sid Probstein, CTO, Attivio

Current technologies treat structured, semi-structured and unstructured data independently, managing different data types in silos where their full value is unrealized and unrealizable. Netezza is investigating unified information access: structured and unstructured information managed within the same appliance and available for query and analysis from the same interface. In this session, Netezza will propose its architecture for a unified information management appliance, review its capabilities and invite attendees to outline their organizations’ potential use cases and, if possible, provide estimates of data volumes and query types.

Netezza Data Compliance – Matt Benati, Director of Product Marketing, Data Compliance, Netezza

Come learn about the exciting new data compliance feature of Netezza TwinFin. Many data warehouses contain information that is governed by regulations (e.g., SOX, PCI, HIPAA) or corporate information that needs to be protected. Netezza TwinFin uniquely provides data compliance capabilities including reporting, analytics, discovery, and policy management. We’ll also discuss how these same capabilities can be leveraged across the entire enterprise using the new Netezza Mantra® appliance.

Using Embedded Scoring Analytics with Netezza - Eric Williams, CIO, Catalina Marketing

Trust – TwinFin Raises the Bar on Enterprise Readiness - Prat Moghe, SVP Strategy & New Markets and General Manager, Data Compliance, Netezza

Netezza continues its market leadership by being the first to deliver Trust as a standard feature of the TwinFin® data warehouse appliance. Learn about TwinFin’s key elements of trust – Mantra® data auditing, compliance, and security. We will explore the market drivers, compliance regulations, and how TwinFin automates the data compliance lifecycle.

A View into the Future – Netezza’s Technology Roadmap – Phil Francisco, Vice President, Product Management & Product Marketing, Netezza

Come and hear about new products and software releases currently under development at Netezza’s from Phil Francisco, Vice President, Product Management & Product Marketing. This session is open only to existing Netezza customers.

Analytics Everywhere – Justin Lindsey, CTO, Netezza

Justin will conclude Enzee Universe on an entertaining and thought-provoking note as he shares his take on the future of analytics and their increasing presence in our everyday lives, both professional and personal. He’ll also share some of his long-term ideas for Netezza’s evolving product portfolio.

Social Network Analysis: Killer Application for In-Database Analytics – James Kobielus, Senior Analyst, Forrester Research, Inc.

Social networks such as Twitter and Facebook are a potential goldmine of insights on what is truly going through customers’ minds. Every company wants to know whether, how, how often, and by whom they’re being mentioned across the billowing new cloud of social media. Just as important, every company wants to influence those discussions in their favor, target new business, and harvest maximum revenue potential. In this session, Forrester analyst James Kobielus will identify fruitful applications of social network analysis in customer service, sales, marketing, and brand management. He will present a roadmap for enterprises to leverage their in-database analytics initiatives and leverage high-performance data warehousing (DW) appliances in order to analyze shifting patterns of customer sentiment, influence, and propensity. Leveraging Forrester’s ongoing research in advanced analytics and customer relationship management, Kobielus will discuss industry trends, commercial modeling tools, and emerging best practices in social network analysis, which represents a game-changing new discipline in predictive analytics.