London-based Customer Intelligence Specialist Experiences Rapid, Seamless Integration of Netezza Solution for Faster, Easier Analytics on Large Data Volumes
Framingham, Mass.—July 8, 2004—Netezza Corp. announced today that ClarityBlue™, the Customer Intelligence consultancy and systems integrator based in London, UK and Boston, USA, has incorporated the Netezza Performance Server™ (NPS™) data warehouse appliance into the operations of its solutions. The NPS system provides ClarityBlue with a powerful, easy-to-manage analytics engine to help drive direct marketing campaign management. ClarityBlue works with some of the UK’s largest brands, and uses the NPS system as an Operational Data Store within its Customer Intelligence Platform to handle the massive data sets they require.
ClarityBlue integrates best-of-breed technologies to deliver cost-effective and high-powered Customer Intelligence solutions that allow its clients in telecommunications, retail, finance and banking to gain a better and more in-depth view of their own customers. By using ClarityBlue Customer Intelligence, organizations with expansive customer databases can gain a better understanding of the targeting, acquisition, retention and growth processes, thereby increasing the value of their customer base.
Carl Ward, chief operating officer at ClarityBlue, said of the implementation: “The success of our clients’ campaigns relies on the fact that we are able to provide them with a detailed and accurate single person view of every prospect and customer within their databases. This inevitably means that we are dealing with enormous amounts of data that we need to be able to access quickly and efficiently, and Netezza’s solution helps us to maintain this. ClarityBlue prides itself on being able to deliver campaigns for its clients far faster and more successfully than their competitors, and the Netezza Performance Server system’s combination of database, server and storage into a single appliance has already helped us deliver significant performance increases on even the largest data sizes.
“The simplicity of the NPS system in terms of management and support, combined with the expertise of the Netezza team meant that we were able to integrate it with the ClarityBlue Customer Intelligence platform quickly and seamlessly, ensuring that our clients reap the benefits straight away.”
“Leading outsourced analytics service providers like ClarityBlue are seeing a tremendous explosion in data volumes combined with client requirements to leverage this invaluable information effectively for better customer service and new marketing initiatives,” said Netezza CEO Jit Saxena. “The Netezza Performance Server appliance is a perfect match for ClarityBlue’s well-known delivery of fast, efficient and results-oriented Customer Intelligence solutions.”
Since its introduction last year, the Netezza Performance Server data warehouse appliance has been selected and deployed by leading companies in retail, telecommunications, the life sciences and other industries to power their business intelligence efforts. Worldwide customers include The TJX Companies, AT&T Wireless, Premier, Inc., Orange UK, Caudwell Communications, Epsilon and Shoppers Drug Mart.
About Netezza Corporation
Netezza is a fast-growing provider of enterprise-class data warehouse appliances
that deliver breakthrough performance and ease-of-use at a fraction of the cost
of traditional data warehouses. The Netezza Performance Server™ (NPS™)
system enables Fortune 1000 customers with terabytes of dynamic, detailed data
to dramatically simplify even the most complex Business Intelligence (BI) initiatives.
By architecturally integrating database, server and storage within a single
appliance, the NPS system delivers 10 to 50 times the performance at half the
cost of existing systems. The NPS appliance is being used by data-intensive
organizations in telecommunications, financial services, retail, the life sciences,
government and other markets to enable faster, more sophisticated analysis while
allowing companies to leverage their existing infrastructure. Founded in 2000
and based in Framingham, Mass., the Company has raised more than $53M from leading
venture capital firms, including Matrix Partners, Charles River Ventures, Battery
Ventures, Orange Ventures and Sequoia Capital.
About ClarityBlue
ClarityBlue is a new kind of consultancy and systems integrator. Delivering
Customer Intelligence solutions and services that enable leading organisations
to understand the experiences, and the value, of their prospects and customers.
ClarityBlue has successfully developed industry-leading Customer Intelligence
solutions based on its Customer Lifecycle methodology. This four-phased methodology
is at the heart of the ClarityBlue approach to helping customers implement efficient
processes for customer Targeting, Acquisition, Retention and Growth. ClarityBlue
delivers solutions that comprehensively handle each stage using its proven delivery
methodology to provide business value quickly, with a rapid return on investment.
Clients include Lloyds TSB, Wanadoo, O2, Orange, Vodafone, Thomas Cook and Singlepoint.
For further information, please visit www.clarityblue.com.
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Netezza, the Netezza logo, NPS, Performance Server, Netezza Performance Server, Intelligent Query Streaming, Asymmetric Massively Parallel Processing and AMPP are trademarks or registered trademarks of Netezza Corporation in the U.S. and/or other countries. All rights reserved. All other company, brand and product names contained herein may be trademarks or registered trademarks of their respective holders.