Tera-Scale Data Appliance Speeds and Deepens Leading Telecommunication Provider’s Customer Service and Analysis Efforts at a Lower Total Cost of Ownership than Existing Solutions
Framingham, Mass. and Crewe, UK—November 24, 2003—Netezza Corporation today announced that Reach Telecom Ltd., one of the UK’s leading telecommunications service providers, has chosen the Netezza Performance Server™ (NPS™) appliance after a thorough evaluation of competing data warehousing solutions. Reach Telecom selected the NPS appliance based on the significant value it provides by delivering faster and more comprehensive data analysis capabilities at a fraction of the cost of other data warehousing solutions.
Reach Telecom is the fixed line division of the Caudwell Group, one of the UK’s fastest-growing and most successful mobile communications distributors. The company’s success in the fixed line market has led to an ever-expanding base of consumer and corporate customers, creating an explosion of customer, service and billing data that the company stores. In order to better manage its rapidly growing customer base and more effectively target new customers, Reach Telecom required a data warehousing solution that could rapidly process and analyze terabytes of customer information.
“The NPS appliance offers Reach Telecom an easy-to-install system that can be rapidly deployed to deliver an immediate impact on our business, while also offering the power and capacity to scale with Reach Telecom’s data processing and analysis needs as our business continues to grow,” said Peter Green, managing director, Reach Telecom. “In addition to being low maintenance, the NPS appliance also reduces the manual aspects of reporting and analysis thereby freeing up IT and data analysis staff to focus on more strategic projects resulting in a subsequently higher return on investment.”
“Reach Telecom is at the forefront of a data-intensive industry where analysis of terabytes of customer data can provide a significant business and competitive advantage,” said Paul Johnson, CTO at Leading Edge Business Solutions, a UK-based systems integrator that specializes in tera-scale data warehousing and customer relationship management systems, and a Netezza partner. “The open, powerful NPS appliance, combined with our expertise in helping organizations better configure their CRM and business intelligence systems, delivers a significant breakthrough for telecommunications providers that are racing to find powerful, fast and affordable solutions for leveraging mountains of customer information to improve services and revenue.”
“Netezza continues to gain significant traction in the telecommunications industry as forward-looking, customer-driven providers like Reach Telecom embrace the NPS system as a powerful, yet affordable backbone for their business intelligence initiatives,” said Jit Saxena, co-founder and CEO of Netezza Corp. “Netezza is making it possible for carriers across the industry to conduct previously impossible or unaffordable analysis of terabytes of call detail records and other vital customer information to gain a significant business advantage.”
The NPS system architecturally integrates servers, storage and a relational database into a single powerful, enterprise-class appliance created from the outset to process queries faster and enable complex analysis that was not previously possible because of large and fast-growing data sizes. This unprecedented analysis on oceans of information enables companies to harness information located in tens, even hundreds, of terabytes of data in order to recover lost revenues; improve risk management; reduce fraud; compress decision cycles and strengthen customer relationships.
About Reach Telecom
Reach Telecom is the fixed line telephony business of the Caudwell Group, supplying
data and voice calling services to the Corporate and Residential market place
within the UK. Customers of all sizes benefit from the competitive pricing and
innovative services that Reach Telecom provides.
Reach Telecom is at the forefront of the developing UK telecommunications market place, providing products and technologies to its existing and future customers, supporting customers through connection, query handling and fault resolution.
Reach Telecom's unique positioning ensures it can protect customers’ interests in the event of significant market change, whilst capitalizing on developments and regulatory advances which rapidly affect the market place in which it operates.
Reach offers new opportunities to the Caudwell Group. The company, management and employees are committed to replicating the success achieved in the mobile market within the fixed line arena.
For more information about Reach Telecom, go to www.reachtelecom.co.uk.
About Leading Edge Business Solutions
Leading Edge is a UK systems integrator specializing in the data warehousing,
business intelligence and data mining fields. The company is uniquely positioned
as an independent consulting firm specializing in tera-scale massively parallel
processing (MPP) systems.
The partnership with Netezza allows Leading Edge to rapidly deliver solutions to clients suffering data overload at a previously unattainable price-performance point, with class-leading ease of setup, use and administration.
For more information about Leading Edge Business Solutions go to www.leadingedge.uk.com.
About Netezza Corporation
Netezza is a fast-growing provider of enterprise-class data appliances for on-demand
analysis of terabytes of business-critical information. The Netezza Performance
Server™ (NPS™) system is the first enterprise-class data appliance
optimized for Business Intelligence (BI) on tens, even hundreds, of terabytes
of data in today’s real-time enterprise. The NPS 8000 series delivers
10 to 50 times the performance for large, complex and constantly evolving BI
efforts at half the cost of existing, general-purpose enterprise data warehouse
systems. The NPS appliance is being used by data-intensive organizations in
telecommunications, financial services, retail, bioinformatics, government and
other markets to enable faster, more sophisticated analysis while allowing companies
to leverage their existing infrastructure. Founded in 2000 and based in Framingham,
Mass., the Company has raised more than $53M from leading venture capital firms,
including Matrix Partners, Charles River Ventures, Battery Ventures, Orange
Ventures and Sequoia Capital.
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Netezza, the Netezza logo, NPS, Performance Server, Netezza Performance Server, Intelligent Query Streaming, Asymmetric Massively Parallel Processing, AMPP and SQL-BLAST are trademarks or registered trademarks of Netezza Corporation in the U.S. and/or other countries. All rights reserved. All other company, brand and product names contained herein may be trademarks or registered trademarks of their respective holders.