Leading Publisher of Online Content Taps Netezza for Behavioral Analytics

MARLBOROUGH, MA, — June 14, 2010 — Netezza Corporation (NYSE: NZ), the global leader in data warehouse, analytic and monitoring appliances, today announced that Demand Media®, a leading content and social media company, has selected the Netezza® data warehouse appliance to enhance its network of award-winning online brands, including LIVESTRONG.COM, eHow.com and Golflink.com.

The Demand Media network of owned and operated websites reaches an audience of more than 80 million people. As this online community continues to grow, Demand Media will rely on advanced analytics to understand what drives traffic to make better business decisions. Netezza’s data warehouse appliance captures and performs behavioral analysis on massive volumes of clickstream data, enabling optimal decisions on content development and placement based on lifetime value (LTV) analysis, audience segmentation, and ad targeting.

“We believe in the power of data. As a media company built for the Internet age, this is in our DNA,” said Justin Newton, executive vice president of information technology at Demand Media. “Netezza understands this and, as our partner, has delivered a solution that analyzes previously unmanageable amounts of data which makes it possible to improve content effectiveness and operational efficiencies.”

The Netezza data warehouse appliance is built specifically to analyze petabytes of detailed data significantly faster than existing data warehouse options, at a much lower total cost of ownership. It stores, filters and processes terabytes of records within a single unit, analyzing only the relevant information for each query. Netezza has placed the CPU power next to the data, allowing its appliances to speed through processes that would occupy most data warehouse systems for hours, or even days.

“Demand Media is at the forefront of a new era in digital publishing and has made huge strides in leveraging large-scale data analysis to make publishing profitable again,” said Brad Terrell, vice president and general manager of Digital Media at Netezza. “Netezza’s leading position providing advanced analytics in the digital media industry uniquely positions it to help Demand Media achieve new levels of success.”

About Demand Media, Inc.

Demand Media is a leading online media company that informs, entertains and connects millions of people every day. Through a portfolio of vertical web properties, a global network of digital partners, and a breakthrough content studio, Demand Media publishes what the world wants to know and share. Founded in 2006, Demand Media is headquartered in Santa Monica, CA with offices in Bellevue, WA, Austin, TX, New York, NY and London, UK. For more information visit http://www.demandmedia.com.

About Netezza Corporation (NYSE: NZ)

Netezza Corporation (NYSE: NZ) is the global leader in data warehouse, analytic and monitoring appliances that dramatically simplify high-performance analytics across an extended enterprise. Netezza’s technology enables organizations to process enormous amounts of captured data at exceptional speed, providing a significant competitive and operational advantage in today’s data-intensive industries, including digital media, energy, financial services, government, health and life sciences, retail and telecommunications. Netezza is headquartered in Marlborough, Massachusetts and has offices in Northern Virginia, the United Kingdom, Germany, France, Poland, Japan, Korea, Australia and Singapore. For more information about Netezza, please visit www.netezza.com.

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Netezza® and the “N” logo are either trademarks or registered trademarks of Netezza Corporation. Other names may be trademarks of their respective owners.