NETEZZA, KALIDO AND AMR RESEARCH SHOWCASE STRATEGIES FOR MAXIMIZING PHARMA SALES AND MARKETING DATA

MARLBOROUGH, Mass., — September 14, 2009 — Netezza Corporation (NYSE: NZ), the global leader in data warehouse and analytic appliances, is teaming up with AMR Research and Kalido, a leading provider of information management software for enterprise data governance, to discuss how life science companies can harness the full power of their data to improve sales and marketing performance.

Who:

Hussain Mooraj, vice president, Healthcare & Life Sciences, AMR Research, Winston Chen, vice president, Strategy & Business Development, Kalido, and Jamie Wyatt, vice president & general manager, Health and Life Sciences, Netezza.

What:

Tap the Full Potential of Pharma Sales & Marketing Data. In this webinar, AMR Research, Kalido and Netezza, will provide an overview of how sales and marketing functions in life science companies have suffered from a lack of analytic capabilities. The webinar will highlight how companies can tap into their data to retain a competitive edge, effectively target marketing dollars and adapt quickly to market changes.

Key takeaways include:

How to improve collaboration with complete, accurate and timely data and advanced analytics across the enterprise;
How to supplement standard data sources such as IMS with expanded data sets;
How to quantify the impact of generics on market share;
How to calculate marketing campaign ROI; and
How to transform sales processes to meet changing regulatory requirements and market dynamics.

When:

Wednesday, September 16, at 11:00 a.m. EDT

To register for the free webinar, please click here. For members of the press interested in speaking with Netezza, please contact Payal Cudia, Schwartz Communications, at netezza@schwartz-pr.com or (781) 684-0770. To speak with Kalido, please contact Chas Kielt at chas.kielt@kalido.com or (781) 202-3206.

About the Presenters

Hussain Mooraj, vice president, Healthcare & Life Sciences at AMR Research
Mooraj brings more than 15 years of experience in manufacturing, supply chain, life sciences consulting, strategy consulting, strategic marketing and technology consulting to his role. Mooraj works closely with executives from companies across the healthcare value chain (manufacturers, wholesalers, pharmacies, payers and providers), advising them on business strategy and technology best practices.

Winston Chen, vice president, Strategy & Business Development, Kalido
Chen is responsible for formulating long-term direction for Kalido's business strategy and product offerings, as well as developing key partnerships with technology, content and global services companies. Chen has more than 12 years of experience building enterprise-scale business intelligence and master data management solutions.

Jamie Wyatt, vice president and general manager, Health & Life Sciences, Netezza
Wyatt is responsible for driving sales and marketing, product strategy, customer programs and partner relations for Netezza’s initiatives in the health industries. He has more than 23 years of diverse healthcare experience focusing on finance and operations, shared services, software applications and technology.

About AMR Research

AMR Research is the world’s leading independent research firm focused on the global supply chain and its supporting technologies. Founded in 1986 and privately held, AMR Research provides subscription advisory services and peer networking opportunities to supply chain, sustainability and IT executives in the consumer products, life sciences, manufacturing and retail sectors. To learn more the company’s research and services, visit www.amrresearch.com.

About Kalido

Kalido delivers industry-leading solutions for turning bad data into meaningful business information. Developed through years of successful best practice implementations, Kalido’s robust, business-model-driven information management engine governs data across the enterprise and automatically feeds information to industry standard BI platforms. Kalido software is implemented at over 250 locations in more than 100 countries with market leading companies. More information about Kalido can be found at: www.kalido.com.

About Netezza Corporation (NYSE: NZ)

Netezza Corporation (NYSE: NZ) is the global leader in data warehouse and analytic appliances that dramatically simplify high-performance analytics across an extended enterprise. Netezza’s technology enables organizations to process enormous amounts of captured data at exceptional speed, providing a significant competitive and operational advantage in today’s data-intensive industries, including digital media, energy, financial services, government, health and life sciences, retail and telecommunications. Netezza is headquartered in Marlborough, Massachusetts and has offices in Northern Virginia, Canada, the United Kingdom, Germany, France, Poland, Japan, Korea, Australia and Singapore. For more information about Netezza, please visit www.netezza.com.

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