NETEZZA AND SEMPHONIC HOST FREE WEBINAR ON WAREHOUSING WEB ANALYTICS

 

MARLBOROUGH, Mass., — August 24, 2009 — Netezza Corporation (NYSE: NZ), the global leader in data warehouse and analytic appliances, together with Semphonic, one of the world’s leading Web analytics consulting firms, to discuss market need and benefits of warehousing Web analytics and the strategic competitive positioning it helps organizations attain in an upcoming webinar.

Who:   Gary Angel, president and CTO, Semphonic and Brad Terrell, VP & general manager, Digital Media, Netezza.

What:		  
Warehousing Web Analytics––Transforming your Business with a Best-of-Breed Approach: In this webinar, Semphonic and Netezza will discuss how organizations can gain a market advantage. The panelists will explore the issues faced by organizations in traditional Web analytics reporting solutions and traditional data warehouse environments. This webinar will highlight the latest advances in Web analytics and data warehousing appliances, as well as how the two intersect to benefit an organization.

Key takeaways include:

  • How to solve the core problems of warehousing Web analytics data: massive volume and high cardinality.
  • How the lack of maturity and understanding around the use of Web analytics data influences decisions about data warehousing options.
  • How the full-range of customer contact points extends beyond re-marketing.
  • How information can be used at every stage of the online visitor lifecycle to drive more relevant conversations.
  • The types of analysis enabled by data warehousing of Web analytics data and the business opportunities they create.
  • Lessons for the digital media industry from other sectors on how to think about and use visitor/customer information.

When:		  
Tuesday, August 25th, from 1:00 p.m. to 2:00 p.m. EDT.

To register for the free webinar, please click here. If you are interested in downloading the Netezza/Semphonic white paper on this topic, please go to http://www.netezza.com/emailer/2009/dm_wp_email.html. For members of the press interested in speaking with Netezza, please contact Payal Cudia, Schwartz Communications, at netezza@schwartz-pr.com or (781) 684-0770.

Gary Angel, president and CTO at Semphonic

Bringing more than twenty years of experience in decision support and CRM, and software development, Gary co-founded Semphonic and is president and chief technology officer. He’s responsible for leading Semphonic’s development of Web analytics services and analysis. In addition, he helps companies like American Express, Barclays, Charles Schwab, Genentech, Intuit, Kohler, Nokia, National Geographic and Turner Broadcasting maximize their Web channel marketing through intelligent use of Enterprise Web Analytics. Check out Gary’s blog at http://semphonic.blogs.com/semangel/.

Brad Terrell, VP & general manager, Digital Media at Netezza

Brad Terrell is responsible for maximizing the value Netezza delivers to the many innovative digital media firms that power their terabyte-scale data analysis initiatives with Netezza’s data warehouse appliances. Brad holds an MBA from MIT Sloan and a computer science degree from Rice University. Visit Brad’s blog at: http://datadrivesmedia.com.

About Semphonic

Semphonic is one of the world’s leading web analytics consulting firms. Founded in 1997, Semphonic is headquartered in San Francisco with offices in Boston, New York and Washington, D.C. Our practice focuses on cutting-edge analytics including behavioral segmentation, lead-response and scoring systems, and customer data integration. We support every major web analytics solution from the Omniture Suite to Google Analytics. Clients include American Express, the BBC, Charles Schwab, Genentech, Intuit, Kohler, the National Cancer Institute, National Geographic, Nokia, Readers Digest, Turner Broadcasting and many other top brands around the world. www.semphonic.com.

About Netezza Corporation (NYSE: NZ)

Netezza Corporation (NYSE: NZ) is the global leader in data warehouse and analytic appliances that dramatically simplify high-performance analytics across an extended enterprise. Netezza’s technology enables organizations to process enormous amounts of captured data at exceptional speed, providing a significant competitive and operational advantage in today’s data-intensive industries, including digital media, energy, financial services, government, health and life sciences, retail and telecommunications. Netezza is headquartered in Marlborough, Massachusetts and has offices in Northern Virginia, Canada, the United Kingdom, Germany, France, Poland, Japan, Korea, Australia and Singapore. For more information about Netezza, please visit www.netezza.com.

 

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