PITNEY
BOWES BUSINESS INSIGHT TEAMS WITH NETEZZA CORPORATION |
| Spatial Data Platform Helps Enterprises More Easily Integrate Location and Business Intelligence Enterprise-Wide Las Vegas, NV— 2009 CTIA Wireless (Booth # 6315) - April 1, 20099— Pitney Bowes Business Insight, the leading global provider of location and communication intelligence solutions, today announced it is teaming with Netezza Corporation (NYSE Arca: NZ), the global leader in data warehouse appliances. The two companies will enable organizations to enhance operational efficiency and improve the scalability of location intelligence solutions across the entire enterprise, driving more intelligent business decisions. Netezza Spatial™, an application extension to Netezza’s high-performance data warehouse appliance, provides companies with greater access to Pitney Bowes Business Insight customer and location intelligence solutions. With Netezza’s data warehouse capabilities, Pitney Bowes Business Insight customers across a variety of industry verticals can more easily integrate location intelligence applications enterprise-wide, perform analysis of larger spatial and non-spatial data sets and speed analysis for faster decision-making. Specifically for telecommunications organizations, the Pitney Bowes Business Insight and Netezza solutions provide significant benefits for analyzing massive volumes of customer, network and billing data on a daily basis. “It is becoming increasingly important for telecommunications companies to communicate and provide services to customers in an ‘intelligent,’ targeted manner,” said John Gillespie, vice president and general manger, global telecommunications at Netezza. “By combining our data capabilities with Pitney Bowes Business Insight solutions, we offer telecommunications providers the ability to maximize spatial data tools to make better decisions, improve service and generate revenue.” Using solutions from Pitney Bowes Business Insight along with Netezza data platforms, telecommunications providers can leverage vast data sets on customer behavior information, such as service usage patterns, detailed call records and website use, to analyze and segment customers. This comprehensive data analysis allows providers to target services or new opportunities to the most appropriate customers and prospects. Telecommunications organizations can also use customer data to better manage costs and revenue by mapping network assets and identifying optimal sites for network expansion. “For years, Pitney Bowes Business Insight has been providing leading telecommunications providers with location intelligence solutions,” said Chris Cherry, director, communications vertical for Pitney Bowes Business Insight. “By teaming with Netezza, we are enabling our customers to more quickly and easily analyze their growing volumes of data across multiple departments. This critical analysis helps drive better decisions about cutting costs and generating revenue enterprise-wide.” Pitney Bowes Business Insight and Netezza will be providing demonstrations of their location and communication intelligence solutions at booth number 6315 at the 2009 CTIA Wireless show. About Netezza Corporation (NYSE Arca: NZ) Netezza is the global leader in data warehouse and analytic appliances that dramatically simplify high-performance analytics for business users across the extended enterprise, delivering significant competitive and operational advantage in today’s information-intensive marketplaces. The Netezza Performance Server® (NPS®) family of appliances brings appliance simplicity to a broad range of complex data warehouse and analytic challenges. Customers who have realized the benefits of Netezza appliances include Ahold, Amazon.com, CNET Networks, Debenhams, Department of Veterans Affairs, Epsilon, iBasis, Nationwide, Neiman Marcus, Orange UK, Premier, Inc., Ross Stores, Ryder System, Inc., The Carphone Warehouse and Virgin Media. Based in Marlborough, Mass., Netezza has offices in Washington, DC, the United Kingdom and the Asia Pacific region. For more information about Netezza, please visit www.netezza.com. About Pitney Bowes Business Insight Pitney Bowes Business Insight (PBBI), a division of Pitney Bowes Software Inc., provides a unique combination of location and communication intelligence software, data and services that enable organizations to make more informed decisions about customers, competition and market expansion. With the industry’s most comprehensive set of solutions for maximizing the value of customer data, PBBI provides the tools required to more effectively locate, connect and communicate with customers in today’s global markets. Leading organizations rely on PBBI solutions to increase the accuracy and effectiveness of customer information delivery and drive profitable growth. Visit www.pbbusinessinsight.com and www.pb.com for more information.
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