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Seven Out of the Top 10 Global Network Operators have Deployed Netezza
to Radically Change Their Business
GSMA Mobile World Congress, Barcelona, Spain.
— February 17, 2009 — Netezza Corporation (NYSE Arca:
NZ), the global leader in data warehouse
and analytic appliances, today announced its continued growth and
momentum in the telecommunications industry, providing actionable business
intelligence to one of the most competitive industries in the world.
With a focus on high-value, mission-critical applications – including
network assurance and optimization, behavioral segmentation, and revenue
assurance and cost management – Netezza has successful implementations
in seven of the 10 largest global telecommunications providers.
Growing Telecommunications Solution Provider
Ecosystem
Netezza has also expanded and strengthened its telecommunications partner
ecosystem with leading solution providers including:
- Agilis International – Serves the Global Tier I telecommunications
market with its comprehensive solutions in fraud management, revenue
assurance, traffic optimization and data warehousing. Agilis International’s
solutions are used by landline, GSM/CDMA and broadband network providers
serving North America, Europe, Asia, the Middle East and Africa. www.agilisinternational.com
- Datanetis – Enables consumer businesses to dramatically
increase marketing ROI by tapping into the power of social networks,
peer influence and word-of-mouth marketing. The software automatically
identifies social networks and pinpoints the influencers and followers
in the network based on existing customer and transaction data. This
information is then used to target marketing efforts towards the influencers
and manage the customer’s social value, resulting in an order
of magnitude improvement in the return on every marketing dollar spent
on customer acquisition, product uptake and churn prevention. The
Datanetis solution has been successfully implemented with proven results
at leading consumer telecommunications companies and other organizations.
www.datanetis.com
- Nexius – Provides carrier-grade solutions that uniquely
deliver network intelligence focused on the experience of end users
and the business. Our products and services allow Network Operators
to enhance operational efficiencies and optimize their business in
a constantly changing consumer environment. www.nexius.com
- Scorecard Systems – Delivers reporting and analysis
solutions for telecommunications companies. Scorecard Systems has
been helping telecommunications companies produce accurate subscriber
metrics for more than 10 years. Scorecard supports landline and wireless
carriers, cable, satellite, broadband and Internet providers around
the globe. www.scorecardsystems.com
- TEOCO – Provides highly scalable network cost optimization
solutions for communications service providers worldwide including
cost, routing and revenue management. Fueled by industry leading expertise
and innovative technologies, TEOCO’s solutions deliver rapid
and substantial return on investment to more than 40 of the industry’s
leading corporations. www.teoco.com
- Ventraq (formerly ACE*COMM/TeleSciences/10e Solutions)
– Harnesses the power and flexibility of the Netezza platform
to perform complex and detailed data analytics resulting in “actionable
insight.” With Ventraq Business Analytics service providers
can maximize customer and product performance across their enterprise
and by business unit – from profitability analytics, data integration
and integrity assurance, to highly leveraged customer behavior analytics.
www.ventraq.com
Focus on Critical Applications
Netezza is working with these partners to implement applications that
are critical to telecommunications operators, including:
- Network Assurance & Optimization: Using Netezza,
communications companies can report on massive volumes of call and
session detail records (CDR) very quickly, allowing them to spot and
solve quality problems as well as optimize network traffic within
the data. This ability to identify and track anomalies in real-time
is essential to reducing network costs and customer churn and enhancing
quality – improving overall network management decisions.
- Behavioral Segmentation: Netezza rapidly processes
huge and growing volumes of data, enabling granular customer segmentation
for targeted and more efficient marketing campaigns, improved customer
retention and increased average revenue per user (ARPU). This granular
segmentation increases ARPU and reduces marketing costs.
- Revenue Assurance & Cost Management: Netezza
quickly analyzes massive volumes of CDRs and other data to ensure
that revenue and cost figures are accurately captured. Netezza verifies
that suppliers are billing the operator correctly and that the operator
is billing their customers correctly.
“A huge challenge facing telecommunications providers is being
able to convert the explosion of customer usage data into actionable
intelligence and business value in real-time. Those that master this
process will be the dominant industry providers of the future,”
said John Gillespie, vice president and general manager, Global Telecommunications,
Netezza. “Traditional solutions can no longer meet the demands
of these operators. Netezza is transforming the telecommunications industry
by combining a high-performance analytic engine with best-of-breed solutions
focused on high-value, mission-critical applications.”
About Netezza Corporation (NYSE Arca: NZ)
Netezza (NYSE Arca: NZ) is the global leader in data warehouse and
analytic appliances that dramatically simplify high-performance analytics
for business users across the extended enterprise, delivering significant
competitive and operational advantage in today’s information-intensive
marketplaces. The Netezza Performance Server® (NPS®) family
of appliances brings appliance simplicity to a broad range of complex
data warehouse and analytic challenges. Customers who have realized
the benefits of Netezza appliances include Ahold, Amazon.com, CNET Networks,
Debenhams, Department of Veterans Affairs, Epsilon, iBasis, Nationwide,
Neiman Marcus, Orange UK, Premier, Inc., Ross Stores, Ryder System,
Inc., The Carphone Warehouse and Virgin Media. Based in Marlborough,
Mass., Netezza has offices in Washington, DC, the United Kingdom and
the Asia Pacific region. For more information about Netezza, please
visit www.netezza.com.
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Netezza, Netezza Performance Server and NPS are trademarks
of Netezza Corporation. Other names may be trademarks of their respective
owners.
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