MASTERCARD’S KIMBERLY MARTIN TO PRESENT AT GARTNER BUSINESS INTELLIGENCE SUMMIT
Martin to Discuss Use of Netezza Data Warehouse Appliance to Facilitate Business Intelligence
| Who: | Kimberly Martin, Vice President, Data Warehouse Solutions, MasterCard Worldwide | |
| Session: | The MasterCard Key to Unlocking the Intelligence in its Data | |
| When: | Thursday, April 3, 2008, 11:00 AM-11:30 AM CST | |
| Where: | Gartner Business Intelligence Summit, Hyatt Regency Chicago, Grand Ballroom A, Chicago, IL. | |
| Summary: | MasterCard Worldwide relies on sophisticated analytics to understand the portfolios of its financial institution customers and to effectively market its credit and debit card brands. As a sophisticated user of its own customer and operational data, MasterCard relies on comprehensive analyses for customer acquisition and to construct effective marketing programs. In this session, MasterCard will discuss how the Netezza data warehouse appliance facilitates analysis on more than 50 terabytes of data. Multiple years of transaction detail that had been difficult to query or time-consuming to assemble can now be more readily and quickly accessed to provide analytical insight. | |
| About Martin: | Kimberly Martin is Vice President in the Data Warehouse
Solutions group at MasterCard Worldwide. Martin has been with MasterCard
more than 16 years, joining the data warehouse team after 13 years with
the MasterCard risk systems group where she oversaw the technology solutions
to help reduce and prevent credit and debit fraud. On the data warehouse
team, Martin oversees the infrastructure planning and application support
of business intelligence products and services that are supported by the
MasterCard global data warehouse.
Before joining MasterCard, Martin served as a technical sales representative for Pansophic Systems, which was acquired by Computer Associates in 1991. Prior to this position, she was both business analyst and MIS technical manager at Barnes Hospital in St. Louis, McDonnell Douglas Integration Company (now The Boeing Company) and A. G. Edwards and Sons stock brokerage (now Wachovia Securities). Martin holds a B.S. with a dual degree in MIS and professional accounting from Southern Illinois University at Edwardsville and an M.S. in Management Information Systems with a minor in Government, also from SIU Edwardsville. |
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