NETEZZA SPEEDS RESEARCH AT IHA-GFK
Data Warehouse Appliance Leader to Manage Crucial Data for Largest Market Research Organisation in Switzerland
Bracknell, Berkshire — 11 September, 2007 — Netezza Corporation (NYSE Arca: NZ), the global data warehouse appliance market leader, today announced that Switzerland’s largest research organisation, IHA-GfK (formerly the IHA Institute for Market Analysis AG) has selected its Netezza Performance Server® (NPS®) system to manage and analyse escalating volumes of data and to accelerate the delivery of important customer reports. Specified and installed by IT partner UFD, the new systems have replaced MS SQL Server in an initiative to refresh the Company’s data management practices, and have improved system performance by a factor of 50.
Penny Zenker, director at IHA-GfK explains, “We wanted to avoid large, complex and resource-hungry data warehouse systems that would stretch the expertise of our technical team. Speed and simplicity were deciding factors, because the efficient delivery of research reports to our customers is absolutely critical to our day-to-day business. Our consultants need to speed through large volumes of data very quickly, in order to have enough time to prepare, produce and dispatch reports on time.”
Dave Kloc, vice president, European Operations for Netezza added, “By selecting the NPS system, IHA-GfK was able to refresh its infrastructure without time-consuming and expensive database tuning. The NPS system was installed in just a few days and works alongside the Company’s existing software tools – Business Objects, Crystal Reports and Enterprise Knowledge Manager – delivering a near seamless transition.”
The Netezza Performance Server system is built specifically to analyse terabytes of detailed data significantly faster than existing data warehouse options, at a much lower total cost of ownership. The NPS system stores, filters and processes terabytes of records within a single unit, analysing only the relevant information for each query. Netezza has placed the CPU power next to the data, allowing the NPS system to speed through processes that would occupy most data warehouse systems for hours, or even days, thereby enabling dramatic increases in productivity across the organisation.
Customers who have recognized the benefits of Netezza’s approach include Ahold, Amazon.com, CNET Networks, Debenhams, Department of Veterans Affairs, Epsilon, Neiman Marcus, Orange UK, Ross Stores, Ryder System, Inc., The Carphone Warehouse and Virgin Media.
About IHA-GfK
The GfK Group is the No. 4 market research organization worldwide. Its activities
cover five business divisions: Custom Research, Retail and Technology, Consumer
Tracking, Media and HealthCare. The Group has 115 companies and a current total
of approx. 7,900 employees who offer market research services for 90 countries.
www.gfk.com, www.ihagfk.ch.
About UFD
UFD is a Netezza system integrator with profound experience in data management.
UFD chose Netezza technology for its simplicity in deployment and the unbeaten
out of the box performance. This supports the predictability and success of
complex Data Warehouse projects leaving more room for process and data design
instead of tuning and optimizing constantly.
About Netezza Corporation
Netezza, the global data warehouse appliance market leader, enables enterprises
to make all of their data actionable – quickly, simply and affordably.
The Netezza Performance Server family of products delivers breakthrough performance,
unmatched ease of deployment and operation, and innovative flexibility and scalability
at a fraction of the cost of traditional data warehouse solutions. By architecturally
integrating database, server and storage within a single appliance, the NPS
system delivers 10 to 100 times the performance at half the cost of existing
systems. Based in Framingham, Mass., Netezza has offices in Washington, DC,
the United Kingdom and Asia Pacific. For more information about Netezza, please
visit www.netezza.co.uk.
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© 2007 Netezza Corp. All Rights Reserved. Netezza Performance Server and NPS are trademarks of Netezza Corp. All other trademarks are the property of their respective owners.
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