NETEZZA AND EPSILON TO DELIVER JOINT PRESENTATION ON MAXIMIZING CUSTOMER VALUE USING NEXT-GENERATION DATABASE TECHNOLOGIES

Companies Will Present at National Center for Database (NCDM) Marketing Winter 2005 Meeting

Who:   Mike Coakley, vice president, marketing technology products, Epsilon; and Ellen Rubin, vice president, marketing, Netezza.
What:   Netezza and Epsilon present “Data is Abundant – Making It Actionable Is the Competitive Advantage” session as part of the Tools & Technology conference track. The presentation will detail how companies have leveraged the power of data and technology to realize deeper customer insights, more effective campaigns and faster time to market.
When:   Wednesday, December 14, 2005 from 8:00 a.m. to 9:15 a.m. EST
Where:   National Center for Database Marketing Winter 2005 Conference and Exhibition Walt Disney World Dolphin, Orlando, FL.

NCDM, the National Center for Database Marketing, is a premier conference and exhibition for the database marketing industry. The Winter 2005 conference provides a forum for attendees to discuss the latest industry trends and learn valuable tools and techniques for achieving higher response and measurable customer value. Specifically, the event will focus on closed-loop database marketing strategies that enable organizations to quickly analyze, interpret and act on changing customer and market conditions.

Database sizes are purportedly growing by 50 to 100 percent every year. In order to stay competitive, mere access to data is no longer enough. True competitive advantage lies in an organization’s ability to convert its data into “Actionable Intelligence.”

As part of NCDM’s Winter 2005 Tools & Technology conference track, Mike Coakley and Ellen Rubin will discuss the next-generation marketing database solution, powered by Netezza. The presenters will highlight real-world case studies to demonstrate how numerous industries including retail, catalog, financial services, telecom and others have used this solution to drive high-performance analysis and campaign execution.

NCDM’s Tools & Technology conference track offers expert insight into the leading-edge technologies for effectively designing, building and maintaining databases. Sessions highlight best practices in database management, as well as an inside look at the tools and solutions that increase efficiency and yield more profitable marketing results.

For more information about NCDM, please visit www.ncdmevents.com/winter.

For media inquiries, please contact Kara Armit, SHIFT Communications, at 617-681-1232 or via email at netezza@shiftcomm.com.


About Netezza Corporation

Netezza is the market-leading provider of enterprise-class data warehouse appliances that deliver breakthrough performance and ease-of-use at a fraction of the cost of traditional data warehouses. The Netezza Performance Server® system enables Fortune 1000 customers with terabytes of dynamic, detailed data to dramatically simplify even the most complex Business Intelligence (BI) initiatives. By architecturally integrating database, server and storage within a single appliance, the NPS system delivers 10 to 50 times the performance at half the cost of existing systems. Founded in 2000 and based in Framingham, Mass., Netezza has offices in Washington, DC, the United Kingdom and Asia Pacific. The Company has raised more than $68M from leading venture capital firms, including Matrix Partners, Charles River Ventures, Battery Ventures, Orange Ventures, Sequoia Capital and Meritech Capital Partners. For more information about Netezza, please visit www.netezza.com.

About Epsilon
Epsilon is a leading provider of multi-channel marketing services, technologies and database solutions. Through its combination of client-centric marketing solutions, Epsilon helps leading companies understand, measure, manage and optimize their customer relationships and marketing ROI. The organization's end-to-end suite of integrated services includes marketing strategy, creative, data, technology, analytics and distribution services to produce multi-channel marketing programs that generate measurable results throughout the customer lifecycle. Epsilon is an Alliance Data company.

In September 2005, Epsilon acquired Bigfoot Interactive (now Epsilon Interactive), the leading provider of strategic, ROI focused email communications solutions and marketing automation technologies. Epsilon Interactive now serves as Epsilon's key offering in the interactive marketing and communications space. Founded in 1969, Epsilon maintains principal offices in Boston, Dallas, New York, St. Louis and Washington, D.C.

For more information see www.epsilon.com.

 

 

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