Netezza has role in voter
data By Greg Turner/ Daily
News Staff Friday, November 10, 2006
FRAMINGHAM -- A local technology
company had a hand in the Democrats big win this week.
A data
warehouse appliance made by Netezza Corp. of Framingham was the key
component of a national voter file system designed for the
Democratic National Committee, the company said yesterday.
The
overall DNC system was put together by a Netezza tech partner,
Intelligent Integration Systems Inc. of Boston.
"Using
our solution, the DNC now has the most sophisticated back-end data
warehouse in American politics for a fraction of the cost of
alternative methods," said Richard Zimmerman, Intelligent
Integration Systems' co-founder.
The DNC
used the system to manage, analyze and "clean" voter information
leading up to Tuesday's midterm elections. The data enhancement was
designed to help the political party better target 200 million
prospective voters nationwide.
"The
most fundamental tool in politics is the (voter) list," said Paul
Davis, Intelligent Integration Systems' president. "Netezza's
solution enabled a political campaign to do something that was
impossible before."
Two
years ago the DNC had trouble sorting through computerized voter
information, which limited its "get-out-the-vote" efforts, according
to Ben Self, the party's director of information technology.
"The
Netezza appliance allows us to process 200 million files -- one for
each voter -- and 900 fields for each file, 20 times faster than in
the past," he said in a statement.
Privately
held Netezza is backed by Waltham venture capital firms including
Matrix Partners, Charles River Ventures and Battery Ventures, among
others.
(Greg
Turner can be reached at gturner@cnc.com or
508-626-3909.)
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