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| Entrepreneurship April, 2005
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Netezza: Translates Results
Ashwini Kachapeswaran
After a
resounding success of the Netezza Performance Server, Netezza takes
competitors heads-on.
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I magine a system that
doesn't require multiple query, heavy maintenance and provides 10 to
50 times faster and dynamic data retrieval at a fraction of the
cost. Is this a utopian suggestion? Not quite. The Netezza
Performance Server provides all of the above.
The NPS is now
the buzz among the data warehousing community. In the short time
since it began shipping the NPS data warehouse appliance in early
2003, Netezza has sold over 50 systems to companies around the
world.
The growing
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" "If you have a
very strong value proposition, chances are that you will do
okay." " |
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market, complex transactions, wide customer and supplier base
and the need for dynamic data to make business sense has opened the
world of data warehousing for Jitendra Saxena, CEO and Co-Founder of
Netezza.
"We looked at the market and felt it would be a
good opportunity to integrate hardware and software," says Saxena,
about his shift from software to hardware cum software
market.
"We look at our product as an appliance that integrates
both hardware and software," says Saxena, also the founder of Applix
systems, a global provider of Business Performance Management and
Business Intelligence solutions.
The NPS system stores,
filters and processes terabytes of records within a single unit,
analyzing only the queried data for each query. Netezza has placed
the processor power next to the data, allowing the NPS system to
speed through processes that would occupy most data warehouse
systems for hours, or even days. This enables dramatic increases in
productivity across the organization.
"Our product integrates storage as well as servers,
and we have created a new database software that is designed into
this appliance. The software has a standard interface conforming to
the outside world, any BI application can conform to these standards
and most of them do. Then they can run our product without any
problem," Saxena adds. "It is the standardization that allows the
creation of a product like Netezza."
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