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Epsilon Unveils Next-Generation
Technology Initiatives for Transforming Customer Data
into Business Intelligence Epsilon, a
leading relationship marketing company, further cemented
its technology leadership position by announcing two
recent achievements - the launch of Technology in Play,
a center for database marketing innovation, and the
retirement of its mainframe-based computing platform
through its completed conversion to a fully open-systems
operating environment.
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According to Michael Iaccarino, Epsilon's
President and CEO, "Epsilon has been managing database
marketing solutions that enable targeted marketing
strategies for more than 30 years. We're constantly
evaluating new technologies that enable us to integrate
more effective solutions for our clients - solutions
that enhance marketing strategy and deliver revenue
growth through acquisition, cross-sell and loyalty
marketing."
Epsilon's completed conversion to a
fully open-systems computing environment provides
clients with flexible access to a best-in-class fabric
of marketing infrastructure and tools for database
management, business intelligence, analytic processing
and multi-channel campaign management. The highly
scalable architecture offers hosted database clients
even greater performance, flexibility and data access
for planning, deploying and optimizing integrated
marketing programs. Since retiring its mainframe,
Epsilon believes it is the largest database marketing
services firm in the industry operating solely on
open-systems platforms, ranging from data hygiene and
processing to databases utilizing industry standard
relational database systems on open and open-source
platforms to massively parallel processing platforms
leveraging innovative database appliance
technology.
Technology in Play, Epsilon's center
for database marketing innovation, enables Epsilon
clients and prospects to prototype, experiment and test
advanced database marketing tools and platforms, learn
how to leverage best practices and work closely with
Epsilon to design solutions with the specific
combination of technologies that best support their
targeted marketing objectives.
Key highlights of
Technology in Play include:
-- Access to database
marketing solution sets for specific industry verticals,
including insurance, banking and credit marketing,
direct to consumer pharmaceutical, fundraising and
membership.
-- A collection of integrated,
best-in-class marketing tools for campaign management,
including DoubleClick's Ensemble and Unica's Affinium,
as well as leading business intelligence tools such as
Business Objects.
-- Epsilon's massively parallel
processing solution for insurance, banking and credit
marketers, leveraging high-performance database
appliance technology from Netezza to produce
unparalleled campaign speed and processing times on
multi-terabyte databases with more than 290 million
individuals.
-- Epsilon's platform for fundraising
and membership, featuring Business Objects, leading
campaign management tools and Epsilon's Donorseek
architecture for web-based donor management.
--
Epsilon's client services portal, featuring integrated
security and access to marketing applications, along
with tools for document collaboration and management,
workflow management, production support and scheduling,
and system configuration.
Bryan Kennedy,
Epsilon's Chief Operating Officer, adds, "Since 1995,
Epsilon has been crafting best-in-class relational
database marketing solutions for our clients. The
completed upgrade of all our client computing platforms
to open systems continues that tradition by providing
clients scalability, performance and ongoing access to
technical innovations that enable improved marketing
execution. And combined with our state-of-the-art
Technology in Play center, our clients are now better
equipped with the tools necessary to optimize the value
of their data assets and cultivate profitable
relationships with their customers, donors, prospects or
members
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