Revenue Assurance & Price Optimization
Communications companies need to quickly analyze massive volumes of CDR data just to compete in today’s turbulent industry. It makes sense that so many of the world’s leading communications providers have deployed Netezza because of its proven ability to analyze massive volumes of data in near real time. The Carphone Warehouse, the UK’s top mobile phone retailer-turned-telco, reported recovery of £30 million (~$59 million) in revenue leakage since implementing Netezza. And Virgin Media, a giant quad-play provider of TV, broadband, phone and mobile services, uses Netezza to plug any gaps in the revenue chain and react to market anomalies in real time. Virgin earned ROI on its Netezza investment within three months!