Market Basket Analysis
To understand your customers, you need to know what they’re buying. Netezza helps companies like Ahold, Debenhams and Michaels Stores slice and dice their market basket information in very complex ways, using massive volumes of real-time data so they can act upon the information immediately for better decisions in product management, marketing, merchandising, store layouts and more. For instance, Catalina Marketing uses its NPS 10800 to analyze over 400 billion market basket records in near real time, leading to behavioral marketing campaigns that have produced 30% higher revenues.