Netezza Spatial: Analytics with Direction
Location data is ubiquitous. Every event happens somewhere – from sales transactions and phone calls to crimes and natural disasters; and nearly everything has a location associated with it – from customers and stores, to roads, cities and states. By combining location information with business intelligence, you can bring every information component of the business together for optimal decision making. But, while location data is increasingly being utilized in transactional systems, its use in analytics to drive the business is still relatively very low.
Why is this? Quite simply, location intelligence is complex and expensive in traditional data warehouse environments and in many cases, unable to deliver the value businesses expect from it. The cost, complexity and high level of expertise required to analyze and manipulate spatial data has historically created a divergence between GIS and IT infrastructures. The result is that the individuals who have access and understanding of spatial data cannot easily collaborate with the business users or decision-makers who would be able to use the information to improve business processes.
Netezza Spatial™ Changes the Course
Just as the Netezza data warehouse appliance solved traditional data warehousing and BI performance challenges, Netezza Spatial is now revolutionizing today's world of location intelligence. Netezza Spatial simplifies the process of bringing together location and business data in a business intelligence environment. Now you can have access to ALL the data you collect on your business for analysis, much faster, simpler and cheaper than with conventional systems. Together with our partners Idea Integration, MapInfo, Safe Software, ESRI and BIS2 - leaders in ETL, GIS and BI/visualization markets – we offer seamless integration and analysis of spatial and non-spatial data.
