Solutions for Communications with IBM Netezza Network Analytics Accelerator
The Network Analytics Accelerator is an all-in-one network intelligence appliance
for the telecommunications industry, designed for use on IBM Netezza data warehouse
appliances. It combines speed, scalability, smart network performance and customer insight analytics in one simple-to-use offering. The Network Analytics
Accelerator has been specifically designed to provide a single end-to-end view
of a communication service provider's network, services, handsets and
customers. It offers the depth and breadth of detailed history on a rich set
of correlated data, bridging business and network data to identify patterns
and trends in network performance and customer behavior.
Purposefully designed
The Network Analytics Accelerator is composed of a high-performance analytical
database, best of breed network intelligence software and a business intelligence
reporting framework designed to be production data load-ready in as little as
12 weeks. It contains pre-packaged KPIs/KQIs based on telecom best practices
that are designed to accelerate time-to-value. It leverages a well-defined data
integration approach that automates the integration of new data sources from
the network and the business as much as possible. This approach delivers exponential
value out of integrated data through incremental investment in the solution.
The Network Analytics Accelerator running on the IBM Netezza data warehouse appliance correlates detailed transactional data coming from across the network with enriching data from other relevant sources from the network and business. This allows it to deliver unparalleled insight to the customer and network value chain. It
also provides the ability to fully analyze that data (both current and historical)
— on-demand and across multiple dimensions — through a powerful
business intelligence and ad-hoc query layer. This gives users immediate access
to the data which is of greatest importance to them, and allows them to ask
questions they didn't think they could ask, and get answers in a timeframe
previously unattainable.
Real-world uses
The Network Analytics Accelerator running on the IBM Netezza data warehouse
appliance provides a single repository of data that can be leveraged by multiple
user groups. It offers a load once, use many approach that drives operational
efficiency and synergy. The same data sources can support multiple use cases
relevant to the line of business and operations teams. The ability to deeply
analyze the complete data-set and combine various KPIs/KQIs without limits can
support multiple and varied use cases from marketing, customer care, network
operations and finance. It provides the ability to view the same customer and
transaction from completely different perspectives.
The Network Analytics Accelerator combines the performance of IBM Netezza
data warehouse appliances with proven network analytics from Ventraq, and an
enterprise-grade business intelligence (BI) reporting layer from IBM Cognos
in one easy-to-deploy solution. This combination enables near real-time, on-demand
data analysis and delivers rapid time-to-value on an appliance platform that
is fully scalable to support tactical, strategic and predictive analytics.
