Industries

Health & Life Sciences

Wolters Kluwer Health says,

"We needed to break the cycle of more data, more requirements, more money and the answer was Netezza."

Pharma Commercial Sales & Marketing

What are our commercial sales & marketing challenges today?

The convergence of game-changing dynamics has taken a heavy toll on the pharmaceutical industry in recent years. While for many decades, pharmaceutical companies earned healthy profits launching a steady stream of blockbuster drugs into the marketplace, the new reality for pharmas is much more sobering. This harsh new reality includes

• Revenue losses due to increased competition and the expiration of patents
• Dwindling new product pipelines and Constraints on sales reps
• High shareholder expectations
• Fewer human and financial resources

Further, government regulation is adding yet another business challenge and limiting the insight pharmaceutical companies have into the market. All the challenges lead to a need to better leverage information to drive their strategies moving forward.

How can Netezza help?

• Netezza can serve as a change agent for how you pursue your markets.
• Netezza can simplify the task of processing and managing prescription, sales & claims data sources from companies like IMS, SDI, Premiere and WK Health.
• Netezza can progress your advanced analytics strategies to manage your sales territories, distribution channels and promotional spend and remove weeks and months from typical market planning cycles.

What analytic areas does Netezza succeed with?

• Commercial Sales & Compensation Reporting - Companies leveraging Netezza no longer consider the management and processing of sales reporting data an impediment. Netezza essentially makes use of this data easier. Data that previously took weeks to process is now processed in a day, giving sales forces access to this information almost as soon as data providers publish it. Further operations and planning groups can analyze sales force performance in minutes, shrinking response times to market events to days instead of weeks and months.
• Sales Force and Channel Optimization – Pursue new opportunities to improve sales force productivity with improved analytics, by incorporating optimization into their sales processes. Let Netezza help you evaluate physicians, channels and networks more frequently and adjusting accordingly.
• Market Research and Analytics - Netezza customers are gaining market insight that wasn’t thought feasible and leveraging this information to fine tune their campaigns with increased frequency. By incorporating management markets, distribution channels and other industry benchmarks into their promotional and sales models, Netezza customers can optimize their promotional spend to provide the most lift while gaining a better understanding of physician influence.