Industries

Digital Media

Meet Digital Media
General Manager
Brad Terrell

eHarmony says,

"Within 24 hours we were up and running. I'm not exaggerating, it was that easy."

Digital Media

IBM Netezza data warehouse appliances are purpose-built to make advanced analytics on large volumes of data simpler, faster and more accessible. Now, companies like AOL, eHarmony, Intuit, Nielsen and Acxiom can better understand their customers and increase revenues by delivering the right message to the right audience at the right time.

With its high-speed performance and simplicity, the IBM Netezza data warehouse appliance optimizes essential digital media solutions such as:

Ad Targeting (search, display, email, direct mail)
Website Optimization
Yield Optimization
Attribution Analysis

Ad Sales Analysis and Inventory Forecasting
Click Fraud Analysis
SEM Keyword Portfolio Bid Price Optimization
Network Usage Analysis

With IBM Netezza data warehouse appliances, digital media firms can analyze results in minutes or seconds, not days or hours, so they can run multiple iterations of analysis to quickly find and address problems, optimize ad campaigns, develop behavior-based customer loyalty programs, deliver personalized website content and respond in real-time to changing audience behaviors.

IBM Netezza data warehouse appliances are easy to implement, quick to deploy and simple to maintain for optimal efficiency and fast time to value.

Customers

Select a logo for the customer case study

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Learn more about where IBM Netezza data warehouse appliances are in action right now across the digital media industry.

Data Sheet: Successful Digital Media Companies Build Customer Relationships and Increase Revenues with Fast, Comprehensive BI Analyses
Case Study: Kelley Blue Book increases ad revenue with better, faster data analysis and ad price optimization.
White Paper: The Changing Mission of Marketing Data by Winterberry Group with Acxiom and Netezza
Partner Service: AppNexus "Netezza in the Cloud" Data Warehouse Service

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