Where data warehouse appliances come from

Virgin Media says,

"It's a huge step forward...to be able to interrogate customer data in real time."

Telecommunications

Netezza is rapidly becoming a defacto standard in the telco industry for fast, cost-effective data analysis. Seven of the top 10 telecommunications operators worldwide including Orange, NTT DoCoMo, Time Warner Cable, Telcel (subsidiary of América Movil) and Virgin Media are using Netezza to make decisions on investments to enhance service quality, eliminate revenue leakage, pinpoint product offers, accurately segment their customers and increase customer loyalty.

The key to changing the game for network operators lies in the petabytes of data - more raw data than any other industry in the world has about its customers - that is spread across switches, routers, set top boxes, billing systems, application servers, radio towers, DSL modems and handsets. Despite the many projects that have been undertaken by telcos aimed at getting the right information at the right time to the right people to drive decision making, the business and technical managers are simply not able to get what they need in a timely manner. The systems are inflexible and underpowered relative to the volume of data and rate of change in the business. A new breed of analytic infrastructure is required to provide the insights that network operators need to succeed in today's ultra competitive market.

Answer the Call with Netezza

Netezza provides an analytic database appliance that was built from the ground up to handle large scale complex analytics on hundreds of terabytes or petabytes of usage data (CDRs, IPDRs, SMS, MMS, PCMD, Network Stats, Web and Video Clicks). Our systems offer 10 - 100 times the performance of the transactional database infrastructure that currently resides in most network operators' data centers at a significantly lower total cost of ownership that are extremely simple to implement, operate and administer.

Follow the links below to learn more about the solutions we offer with our partners that can help your organization change the game in your network operations.

Behavioral segmentation
Network Intelligence & Optimization
Revenue Assurance & Cost Management