Industries

Applications

Assort

Trends

Customer Centric Retailing is a juggernaut accelerating through retailing. It is leading store-by-store assortments based on analytic assessments of segments strong and gaining in those stores, mixed with statistical models understanding what assortments match the strategic corporate objectives of volume, profit, sales, and more. This trend includes these aspects:

• CPs increasingly having to defend their existing facings vs. new private label offerings
• Retailers being most receptive to enabling brand suppliers when the arguments for protecting existing facings come with a mix of intelligent trade funds and statistical analytics showing those facings help the category as a whole and tie to the store-specific strategic goals
• Historically, just being able to see when out-of-stocks did occur was a victory—but today the goal is to understand when an out-of-stock has just started, or better yet, to predict them
• Using 'prescriptive analytics' understanding root causes, including variations in seasonal inventory, planogram science, and demand shaping

Analysis

Analytics that accompany improved assortments include:

• Store-Specific Assortments, Segment-Specific Assortment Gap by Store
• New Items, Displacement, Cannibalization
• Shopper Insight-Driven Item Defense, Category Growth Simulation, Attribute Regression Per Customer Segment
• Predicted Out of Stocks, OOS-Driving Assortments, Profitability Per Facings, Category Contribution

Benefits

Benefits generated by doing more intelligent, real-time, localized, data-driven assortments include:

• Tying shopper Insights to store-specific assortment recommendations, and becoming a category captain where the retailer supports that role
• Attaining buy-in for intelligent trade spends with higher ROI based on segment-specific in-store engagement
• Keeping 75% of facings that were proposed to be cut by your retailer in favor of private label, by using data-driven segment-specific business cases
• Helping your retailer reduce out-of-stocks by half a point, and saving 2 points on promotional out-of-stocks
• Ending seasons with less extra inventory
  

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