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The volume and variety of online customer data is growing exponentially as consumers continue to shift shopping, communication, social interaction, media consumption and more onto the web. This new customer information, coupled with new marketing channels such as social media and mobile, present marketers with a tremendous opportunity to create richer, more personalized experiences for customers while also increased sales and ROI.
- Translate new online customer data and marketing channels into improved business results.
- Make better use of customer analytics.
- Explore the opportunities and challenges associated with today's customer analytics best practices.
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Speakers: |
Eric Siegel, Ph.D., Founder, Predictive Analytics World
Vineet Singh, Chief Technologist, Business Intelligence and Optimization, Intuit
Krishnan Parasuraman, Chief Architect, Digital Media, Netezza
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